Why have we launched the CovidComms Awards in Ireland?
Quite simply, we wanted to recognise the most dramatic and challenging time that communicators have ever faced. We wanted to celebrate brilliance in comms during the pandemic. And we also wanted you to take a moment to reflect on what has been achieved in the most extraordinary of circumstances. Let’s be honest. Nobody had a playbook for this. Even the organisations that arguably should have had a playbook for ‘communicating in a pandemic’ didn’t. Nobody foresaw a world in wh